Thursday, 28 April 2016

New Product Announcement : ON1 Photo RAW


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Well, ON1 have done it again and it looks like they've done their research by announcing the soon-to-be-released ON1 Photo RAW. Here's an exerpt from their website about the new product which is available later this year.

"The current class of RAW-based photo editors require photographers to catalog their photos, bounce between apps for editing, and forces them to work within the confines of their ecosystem. They haven't adapted their apps to work efficiently with today's popular 42- and 50-megapixel cameras. For years photographers have been asking us for a super fast RAW processor and non-destructive photo editor without the painful import process. This is ON1 Photo RAW. In development for years, ON1 Photo RAW will be the first RAW processor released in more than a decade and feature a new modern RAW processing engine, tuned for today's sensors and graphics chips. Combined with our current set of tools, ON1 Photo RAW will bring photographers the world's fastest, most flexible, and easiest to use RAW processor and photo editor available. ON1 Photo RAW, the next generation of ON1 Photo 10, will continue to work where you want, as a standalone, a plug-in, or host app for other editing apps.The current class of RAW-based photo editors require photographers to catalog their photos, bounce between apps for editing, and forces them to work within the confines of their ecosystem. They haven't adapted their apps to work efficiently with today's popular 42- and 50-megapixel cameras. For years photographers have been asking us for a super fast RAW processor and non-destructive photo editor without the painful import process. This is ON1 Photo RAW. In development for years, ON1 Photo RAW will be the first RAW processor released in more than a decade and feature a new modern RAW processing engine, tuned for today's sensors and graphics chips. Combined with our current set of tools, ON1 Photo RAW will bring photographers the world's fastest, most flexible, and easiest to use RAW processor and photo editor available. ON1 Photo RAW, the next generation of ON1 Photo 10, will continue to work where you want, as a standalone, a plug-in, or host app for other editing apps."

Below are some introductory videos about the product -


FAST - STATE-OF-THE-ART

NO IMPORT/CATALOG

PHOTO EFFECTS & RETOUCHING

ALL-IN-ONE

This really looks like a serious competitor to Lightroom and several other RAW converters currently on the market. As this will seamlessly integrate with the ON1 Photo 10 suite we think this will be a winner for many photographers who are looking for a more integrated workflow without having to jump around different apps.

ON1 have come out with a great deal for those that want to pre-order. They are offering ON1 Photo 10.5 (New Version) and ON1 Photo RAW for USD$89.99 until May 6, 2016. This is an awesome deal! For more details click on the banner below.

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ON1 Photo Raw is not being released until Spring (Australia) or Fall (US). Either way it'll be sometime later this year.

Stay tuned! 

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